Blige was also a hit, and NBC expressed hope that the game's halo will kick-start ratings for the otherwise disappointing Winter Olympics in Beijing. “We felt there was a little more freedom,” Strain said. Viewership for the NFL's divisional round was up 20% over last year, and the conference championships were up 10%, Nielsen said.īesides the good games, a sense - or hope - that the coronavirus pandemic may be winding down might have contributed to the increased audience, said Cole Strain, head of measurement for the research firm Samba TV. The ratings improvement for what is traditionally the most-watched event of the year was no surprise, given the run of terrific playoff games leading up to it. ![]() The audience on NBC and Telemundo was a 6% increase over the 95.2 million TV viewers who saw the Tampa Bay Bucs crowned as champions in 2021, the Nielsen company said on Tuesday. NEW YORK (AP) - The Super Bowl rebounded to draw an estimated 101.1 million television viewers who saw the Los Angeles Rams beat the Cincinnati Bengals on a late-game drive, proving the dominance of football as an audience magnet.
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